USMC Toys for Tots

If you’ve been reading my blog or have seen the current promotional item for Lime Creative, you probably already know that I have a thing for blimps. Not just any blimp, but the iconic Goodyear fleet of blimps — those are my favorites and one of the many reasons I love living in Akron. Last night, as part of the annual US Marine Corps Toys for Tots toy collection campaign, local residents had the rare opportunity to drive through the Suffield Township Wingfoot Lake blimp hanger and see Santa himself in the gondola of the Spirit of Goodyear. For the admission price of an unwrapped toy, visitors are greeted with a path of lights, animated decorations, inflatables and the blimp’s mooring strung with lights in the shape of a Christmas tree.

If you have the chance, I encourage you to visit the Wingfoot Lake hanger this weekend. Not only will you enjoy the lights and splendor of the spotless hanger and the majestic blimp, but you will help a child in need still believe in the kindness and generosity of others. While you’re there, please be sure to thank the members of the US Marine Corps Reserve for their continued service and dedication. And of course, don’t forget to wave to Santa, too!

blimphanger

Rockford had it right.

If you grew up in the '70s like I did, you probably recall a television show called The Rockford Files. James Gardner played Jim Rockford, a private investigator who was known for taking on impossible cases for $200 a day, plus expenses. There were the usual car chases and an occasional gunfire exchange, but what I remember so fondly about the show was its creativity. Every episode started with the sound of Jim's voice on his answering machine saying, "This is Jim Rockford. At the tone, leave your name and message. I'll get back to you." (beep) And sure enough, a message would start about a check not clearing at the bank or his library card being suspended until he returned a long-overdue book. At the start of every episode the 15 second message was different, and it provided rich insight into the overall development of his character. Every message provided another personal detail of his flawed nature, yet we liked him anyway.

Rockford also drove a very sweet ride, a metallic gold Pontiac Firebird that was known for its 180 degree turn while traveling full speed in reverse. It was called "the rockford" or the "J-turn" and every kid in my neighborhood performed it with their Matchbox® cars with a high-pitched screech that simulated tires peeling out. But while my brother was dreaming about owning this incredible car, I was dreaming about owning what was in the back seat— a small offset printing press that allowed Rockford to make business cards on the fly.

Rockford knew that to build instant credibility, he had to have something to show others that proved he was exactly what he claimed to be. No one wanted to talk to a private investigator, but they would talk to someone with a business card claiming to be dry cleaner or a shoe salesman. Before each stop to interview a witness or to talk to a likely suspect, Rockford would align the type with an alias and job title, insert a blank business card, and then pull the lever. The process always ended with Rockford dragging his thumb over the type to make sure it was dry before putting it in his pocket. Now THAT was a cool machine!

At least once a week, someone will hand me a business card that they obviously designed and printed for themselves. And it makes me smile, not because of their choice of font or an uneven margin I might detect. It makes me smile because it reminds me of Jim Rockford and how badly I wanted that little printing device from the backseat of his car. And then it dawns on me, I got what I wanted: my own personal printing devices and so much more. I have access to inks, papers and presses that can produce the most amazing results. Indeed, it is a great time to be a designer.

Is it OCD or am I just German?

This morning I tweeted "TGIF! What a crazy-busy week. Looking forward to getting my desk back in order this morning. My OCD can't take it anymore!" To my surprise (not only because people were actually reading my tweets!), I learned that my self-diagnosis of OCD (Obsessive Compulsive Disorder) is a huge inside joke among my friends and former colleagues. I took a lot of ribbing this morning, but my favorite response came as an email attachment that really got me to thinking. I'm not really a compulsive person — in fact, I tend to over-think most of my decisions — so the OCD is really not an accurate description of my behavior. However, I am German! And this ad for Bank Forum, designed by Ogilvy & Mather (Ukraine) brilliantly sums up what being German truly means.

Wow. I finally have a name for it.

bankin_german_style

A Toast to Mona Lisa

For those of you that know me well or have been following this blog, you know that I have a special affinity for the Mona Lisa and all of the millions of ways she has been rendered and reproduced over the centuries. This morning I was quite please to have discovered a new addition to my collection — a story about toast artist Maurice Bennett's latest creation, posted on DezineBlog.com.

mona6mona2mona3

Happy Halloween!

LimePumpkin

Time for a new logo?

Are you wondering if it's time to update your company's logo? Well, the folks at Logo Lounge had this posted on their Facebook page today to help make the decision a little easier.

LogoGrid

The Madmen of Brazil

Just this month, the Brazilian agency Moma Propaganda stepped back in the Don Draper era of advertising by creating these almost-authentic vintage ads for today's social media sites. The campaign was designed to promote Maximidia Seminars with a tagline of "Everything Ages Fast." Now who said there's no truth in advertising today?

twittervintagead_thumbfacebokvintageadskypevintageadyoutubevintagead

A Latte Mona Lisa

The folks down under are quite creative when it comes to their coffee. Last year, at the annual The Rocks Aroma Festival in Sydney, Australia, event organizers for the Sydney Harbour Foreshore Authority created their own 20'x13' version of the famous woman with the mysterious smile — and their medium: coffee! It took the team of eight a little over three hours to complete the masterpiece, using 3,604 cups of coffee and 564 pints of milk. The various sepia shades in the painting were achieved by adding different amounts of milk to each cup. You have to hand it to coffee lovers. They are indeed, a special breed.

MonaLisa1MonaLisa2MonaLisa3

From the bookshelf

With so many books available today on the subject of operating a business, it's not very often that we come across a find that is as fresh and insightful as this one. If you're looking for an interesting read, we would like to suggest Rework by Jason Fried and David Heinemeier Hansson, the founders of 37signals. Released just this past March, the book is a collection of essays that the software company has posted over the years depicting their experiences of breaking almost every traditional rule regarding business operations and ownership. Below is an excerpt entitled "Ignore the real world" and it sort of sums up our own feelings as well. We hope you enjoy it.

"That would never work in the real world." You hear it all the time when you tell people about a fresh idea.

This real world sounds like an awfully depressing place to live. It's a place where new ideas, unfamiliar approaches, and foreign concepts
always lose. The only things that win are what people already know and do, even if those things are flawed and inefficient.

Scratch the surface and you'll find these "real world" inhabitants are filled with pessimism and despair. They expect fresh concepts to fail. They assume society isn't ready for or capable of change.

Even worse, they want to drag others down into their tomb. If you're hopeful and ambitious, they'll try to convince you your ideas are impossible. They'll say you're wasting your time.

Don't believe them. That world may be real for them, but it doesn't mean you have to live in it.

The real world isn't a place, it's an excuse. It's a justification for not trying. It has nothing to do with you.

Feliz Cinco de Mayo!

It's a perfect day to be a lime.

Although I could make many references to how important the lime is to the celebration of Cinco de Mayo, what really connects with me is how Lime Creative can (somewhat) relate to the origins of the holiday. Back in 1862, Mexico was a young nation struggling to exist in the New World. They had suspended payments of a loan that was taken out during a previous regime from France, Great Britain and Spain. Considered the most powerful military powers in the world at the time, these three countries united to force Mexico into paying back the money it borrowed. But upon arrival to Mexico, instead of just recovering the money they were owed, the three countries decided to take occupation of Mexico. The French had a particular interest in the mining resources of northwest Mexico.

On May 5, 1862, Mexican forces pushed back the French military and defended the city of Puebla. Although the French suffered heavy casualties that day, they eventually continued their invasion and by 1863, they had taken Mexico City. But for one day — the fifth day of the fifth month in 1862 — a young nation struggled to maintain its independence from the old ways of the old world powers — and they won.

So, as you raise your margarita glass today to make a toast, don't forget to say a little something kind for the underdogs. You never know when they might just surprise you.